Saturday, August 28, 2010

Naming the business, my new baby



I do.

The name, Pinky Up! -my new teeny tiny business that I started in May all started when I thought Glass by Gina would be totally lame-o. No offense to anyone who wants their own name as their brand. Pinky Up crossed my mind a few times but since it was one of my first 3 name ideas I didn't think I should stop right there. I bounced names off of my little idea feedback machine (my husband) for weeks. For a long time my biz was called Amorefuss. Why A-more-fuss? Glass is amorphous. I thought it was kind of cool. The name didn't stick though. Michael also thought it had too much bass for a market primarily of women. I think I was convincing myself that it was original and kind of neat.

Right before looking into domain names and purchasing the website I figured if Amorefuss was not 100% then it needed to change. I went back through my head and plucked Pinky Up back out of the idea bin. I am glad I did. I've gotten a lot of compliments and it has a little connection with me. When I drink wine my pinky stands straight up. Really.